ESPERANCE BUSINESS LOCAL – SUPPORTING LOCAL BUSINESS
Esperance Business Local Business Advisor - Contact Details
Tammy Maloney, Business Local Business Advisor, Suite 26B Dutton Arcade, 91 Dempster Street, PO Box 817, Esperance WA 6450, Phone: (08) 9071 5142, Fax (08) 9072 1693, Email: firstname.lastname@example.org
About Business Local
Business Local is a FREE service for new and existing businesses that provides confidential and practical assistance on a wide range of business related issues including:
- Buying & Selling a business
- Turning an idea or hobby into a business
- Growing your business
- Managing & understanding your finances
- Employing & Managing staff
- Using social media & marketing your business online
- Sourcing licenses, grants & patents
- Developing business relationships
Are you an existing business looking for guidance on how to grow your business?
Are you ready for the next stage and unsure how to get there?
Our Esperance Business Local Advisor can coach and guide your business in the right direction.
Small Business Health Check
Business Health Check is a diagnostic tool available, to help objectively examine all aspects of running your small business.
The Esperance Chamber of Commerce and Industry (ECCI) is excited to continue to be subcontracted by the Kalgoorlie Boulder Chamber of Commerce and Industry (KBCCI) to deliver the Business Local services in the southern half of the Goldfields-Esperance region, including Norseman, down to Esperance and across to Ravensthorpe and Hopetoun.
Shane Reilly, our experienced Esperance Business Advisor is responsible for delivering the services across the entirety of our part of the region, including reaching the necessary Action Plan targets and managing all records and reporting back to the KBCCI in the appropriate timeframes.
Delivery of Services
The business advisory services are delivered through a mix of face-to-face, telephone and internet based methods. However, the focus is on face-to-face interactions, either in the Business Local Office premises, at the client premises or other venues as nominated by the client.
The delivery of the Business Local services centres on completing a number of Action Plans to assist businesses in identifying their issues and providing advice and actions to find solutions. An Action Plan is developed for each issue identified by the client in the initial consultation. Therefore one business might result in several actions plans. For example, one Action Plan to address marketing issues, one Action Plan to address staffing issues etc.
In 2017/18 the Esperance Business Advisor will be required to achieve 264 action plans, which includes delivering Action Plans in Ravensthorpe, Hopetoun and Norseman, and in alignment with the Goldfields-Esperance Aboriginal Engagement Strategy.
Part of the Action Planning process includes scheduling times for follow up meetings to determine how clients are progressing. The Business Advisor maintains regular telephone with clients to arrange follow up meetings regarding their Action Plans.
Norseman, Ravensthorpe and Hopetoun
The Esperance Business Advisor makes quarterly visits to Norseman, Ravensthorpe and Hopetoun and provides additional support via telephone, video conferencing and emails. If necessary, the Business Advisor can make additional visits to these regions.
Aboriginal Engagement Strategy
The KBCCI and ECCI work together with the Small Business Development Commission to develop and support an Aboriginal Engagement Strategy for the region. This aims to identify key points of contact across the region and provides guidance on engagement techniques.
Contact Database and Reporting
The KBCCI has created a shared, live database that is utilised by both the KBCCI and ECCI Business Advisors who are responsible for maintaining up-to-date, detailed records of the Business Local service delivery using this database, and use this information to develop weekly reports, ensuring that they remain on target and achieve the necessary KPI’s.
Conflicts of Interest
The ECCI is very aware of the issues surrounding perceived conflicts of interest so the Esperance Business Advisor is well versed in the SBDC’s Protocols to Avoid Conflict of Interest, and will take steps to ensure that no conflict of interest issues arise. A disclaimer is included in initial client consultations, and clients are asked to confirm that they were not coerced to make any decisions that would be seen as a conflict of interest.
The main marketing strategy in the initial delivery of the Business Local services was very much a proactive, on the ground approach, with the Esperance Business Advisor actively visiting local businesses, introducing himself and the service and arranging meetings to develop action plans.
ECCI has also developed and introduced additional marketing and communications strategies to promote the program more widely, including to people considering starting a business. This will include:
· Newspaper advertising
· Promoting the programme on local radio
· Social media
· Through the ECCI’s extensive networks
· At relevant networking events
Workshops and Training
The Esperance Business Advisor identifies common concerns, issues and themes. The Business Advisor uses this information to develop workshops that aim to educate and support clients with these issues including:
· Utilising the existing SBDC workshops available
· Utilising the ECCI’s extensive network to deliver specialised workshops
· Partnering with regional organisations to promote and deliver workshops
The ECCI and the KBCCI have strong, established networks that the Esperance Business Advisor can call on to provide a solid information and referral base for the delivery of advice and support to small businesses.